Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools

How do you sell your school without selling out?

Martial artists no longer need to fear marketing! Dr. Jerry Beasley explains how new and longtime managers can succeed in their martial arts enterprises in Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools. As a marketing consultant, career martial artist and university professor, Beasley helps school owners and instructors balance the act of running a business with staying true to their students' best interests.

With three decades of experience in building up martial arts businesses, Beasley's invaluable insight instructs readers on the how, why and what of marketing. Topics include:

• developing a marketing plan
• creating the definitive product
• finding the perfect place and price for your program
• advertising the right way and at the right time
• using public relations to effectively promote your school
• attracting new clients with successful sales promotions
• closing the deal with 90 percent of potential clients
• staying true to your clients' needs and the philosophy behind your art

Filled with illustrated examples, Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools shows readers a clear and comprehensive road to a business that thrives.

Dr. Jerry Beasley is a professor of exercise, sport and health education at Radford University in Virginia with a doctorate in education administration. He has earned black belts in karate, taekwondo, hapkido, jujutsu and kickboxing from Black Belt Hall of Fame members. In 1978, Beasley founded the American Independent Karate Instructors Association. In 2000, he was voted Black Belt magazine's Instructor of the Year. He is also the founder and director of the famous Karate College, which was recognized in 2008 with the Black Belt Industry Award for Best Seminar/Training Camp.