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Business/Marketing
The martial arts industry is just that: an industry. And industries are made up of businesses. Ours contain schools, insurance companies, management-software manufacturers, equipment wholesale and retail outlets, publishers, media distributors and the like.
So whether you are a martial arts instructor, a school owner, an insurance agent, a business-management software executive, a book author, a DVD producer or a multimedia mogul, knowing your industry and how to market yourself within it is essential to your financial and creative success.