Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools (book)

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How do you sell your martial arts dojo without selling out?

Martial artists no longer need to fear marketing. Dr. Jerry Beasley explains how new and longtime managers can succeed in their martial arts marketing in Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools. As a marketing consultant, career martial artist and university professor, Dr. Jerry Beasley helps martial arts dojo and instructors balance the act of running a business with staying true to their students’ best interests.

With three decades of experience in building up martial arts businesses, Dr. Jerry Beasley’s invaluable insight instructs readers on the how, why and what of martial arts marketing. Topics include the following:

developing a marketing plan
creating the definitive product
finding the perfect place and price for your martial arts program
advertising the right way and at the right time
using public relations to effectively promote your martial arts dojo
attracting new clients with successful sales promotions
closing the deal with 90 percent of potential clients
staying true to your clients’ needs and the philosophy behind your art

Filled with illustrated examples, Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools shows readers a clear and comprehensive road to a business that thrives.

Dr. Jerry Beasley is a professor of exercise, sport and health education at Radford University in Virginia with a doctorate in education administration. He has earned black belts in karate, taekwondo, hapkido, jujutsu and kickboxing from Black Belt Hall of Fame members. In 1978, Dr. Jerry Beasley founded the American Independent Karate Instructors Association. In 2000, he was voted Black Belt’s Instructor of the Year. He is also the founder and director of the famous Karate College, which was recognized in 2008 with the Black Belt Industry Award for Best Seminar/Training Camp.