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UFC 300 Sets New Records: Highest Grossing and Most-Watched Event in UFC History

Updated: Apr 22

Alex Pereira after winning UFC 300 Main Event
Jeff Bottari | Credit: Zuffa LLC via Getty Images
Black Belt Plus

UFC 300: PEREIRA vs. HILL, which took place on Saturday, April 13, at the T-Mobile Arena in Las Vegas, has been hailed as one of the most successful events in the history of the Ultimate Fighting Championship, part of TKO Group Holdings (NYSE: TKO). The event not only drew impressive numbers in terms of gate receipts and attendance but also set new benchmarks in viewership and merchandise sales. Here are the records at UFC 300.

UFC 300 Records

Event Highlights

Gate Revenue: 

The event generated $16.5 million in gate receipts, ranking as the third highest-grossing UFC event ever.


A record-setting crowd of 20,067 spectators marked a new high for a UFC event at T-Mobile Arena, contributing to UFC's sixth consecutive sellout in 2024 and the eleventh straight sellout since October 2023.


The UFC 300 preliminaries became the most-watched Pay Per View Prelims in UFC history across various ESPN platforms, including ESPN+, Hulu SVOD, ESPN, and ESPN Deportes. The event peaked with 2.49 million viewers at 9:48 PM ET, just before the main card began on ESPN+.

Merchandise Sales:

This event achieved the highest merchandise sales ever for a UFC arena event, ranking second among all UFC events, only behind UFC 193: ROUSEY vs. HOLM.

Global Partnerships: 

It also set a new record for the highest-grossing sponsorship sales for a UFC event, with all available inventory sold out.

Commercial Pay Per View Sales: 

In the U.S., Canada, and Australia, UFC 300 topped charts with the highest Pay Per View buy rates since 2021, making it a standout event across multiple regions.

Social Media Impact: 

On social media, UFC 300 became the best performing event in UFC's history, amassing over 1.1 billion video views during the fight week, led by viral clips such as Max Holloway's knockout of Justin Gaethje.

UFC 300 not only underscored the growing popularity of mixed martial arts globally but also demonstrated UFC’s capacity to attract large audiences both onsite and online, setting a new standard for sports entertainment events.

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