- George Chung
- May 10, 2024
- 2 min read
Games Global has secured an exclusive partnership with the UFC, to create branded digital content inspired by the sport. This collaboration was facilitated by UFC’s licensing representative, IMG.
Over the next three years, Games Global will develop and release a series of UFC-themed slot games, starting with a global launch in July after an initial soft launch in May.
These digital slot games will incorporate elements from the UFC, including fighter likenesses and themed symbols. Players can win prizes by aligning symbols across paylines, with additional excitement provided by features like free spins and wild symbols.
The games will be accessible through local betting platforms in areas with regulated iGaming. In the U.S., iGaming is legal in several states including Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania. Specific betting operators featuring the UFC-branded slots will be announced before the games' release.
UFC boasts a global following with over 700 million fans and roughly 260 million social media followers, producing over 40 live events yearly and broadcasting to nearly a billion TV households in more than 170 countries.
This partnership aligns Games Global with UFC’s substantial audience and opens up significant marketing and fan engagement opportunities. Both organizations aim to attract new users and fans through this initiative. UFC will support the game launches with its extensive global marketing resources.
Andy Booth, Chief Product Officer at Games Global, expressed enthusiasm about the partnership: “We are excited to launch this dynamic partnership with UFC, allowing us to bring UFC action to our slot games. This deal not only enables us to reach UFC’s vast fan base but also allows us to merge their passion for MMA with our gaming innovations. We eagerly anticipate unveiling our inaugural game soon.”
Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products, highlighted the strategic nature of the partnership: “UFC is continuously exploring innovative ways to engage with our fans worldwide. This partnership with Games Global helps us achieve that by transforming the thrilling environment of the Octagon into interactive slot games. We’re confident these games will resonate with
UFC enthusiasts and we are delighted to collaborate with Games Global, a top-tier provider in the iGaming sector, to bring this top-notch entertainment experience to our fans.”
